THE LATEST
Fresh strategies, resources, and real-world tactics for nonprofits and businesses facing tough challenges and high-stress days.
Your Brand Doesn’t Need a Glow Up. It Needs a Gut Check
Most brands don’t need a rebrand—they need to remember why they started. If your messaging looks good but doesn’t land, it’s time for a gut check, not a glow up.
Ep 27 - Strategic Messaging for Your Nonprofit
This week, I talk with Kristin Spiotto, the co-founder and CEO of Decoded Strategies. She shares insights on strategic messaging for nonprofits. She emphasizes the importance of clear and customer-focused messaging, avoiding confusion and making the audience the story's hero. Kristin also discusses the role of AI in messaging and the need for human decision-making.
