Workshops at Portnoy Media
Our workshops are more than just learning sessions; they're collaborative, hands-on experiences designed to help your marketing team reach its full potential. Customized to fit your organization's needs, these workshops cover topics from solving problems to creating content and digital marketing trends. We create an environment where ideas flourish and skills are sharpened by blending theory with practical exercises. Participants will leave with not just knowledge, but with practical strategies they can use right away. Whether you're a non-profit looking to boost fundraising or a small business wanting to improve your digital presence, our workshops provide the tools and insights to take your marketing efforts to the next level.
How Do We Help You?
Understanding Your Unique Challenges and Goals
We start by understanding your marketing issues and what you want to achieve. We focus on you, listen to your story, study your current plans, and find ways to help you grow. We believe in working together to make your goals our mission. We create special solutions that match your brand and connect with your audience. Our strategies are not just powerful but also true to who you are. We bring new ideas, the latest knowledge, and lots of experience to help you tackle challenges and make the most of opportunities in your marketing efforts.
What KPIs Will We Achieve:
Measurable Success: Setting and Surpassing Goals
In our collaboration, we work to achieve concrete results using specific goals for measuring success. Depending on the workshop and your organization’s objectives, these goals can include getting more people engaged, increasing sales, growing website visits, improving social media visibility, and successful fundraising. We also focus on long-term goals like making people aware of your brand, keeping customers loyal, and getting a good return on your marketing investment. By setting clear goals and checking progress regularly, we ensure that our strategies not only meet but exceed your expectations, helping your organization grow and succeed over time.
Let’s work together
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Everything We Do at Portnoy Media
At Portnoy Media, we understand that marketing is more than just a set of actions; it's a unique journey for every client. Our approach is rooted in a deep understanding of your unique challenges and goals. We dive deep into the heart of your marketing issues, using our 5-Step Process to keep your strategy sharp, focused, and engaging for your audience.
Measure
Our journey begins with a thorough analysis of your digital footprint – from social media engagement to website performance and lead generation. We don't just look at the numbers; we look for the stories they tell about your brand and your audience. Whether refining an existing strategy or starting from scratch, this stage is crucial. We discover where your audience lives online, craft detailed buyer personas, and draw inspiration from successful strategies in your sector.
Strategize
Post-audit, we collaborate closely with you to pinpoint key performance metrics, craft a bespoke content plan, and lay out an effective distribution strategy. Our team works hand-in-hand with you to develop a marketing strategy that speaks directly to your audience, integrating tactics like content creation, brand outreach, and SEO. Each strategy is tailor-made, ensuring it fits your unique business needs like a glove.
Create
With a solid strategy in hand, we get down to business, implementing your custom-made digital marketing plan. Our strategies are always consumer-focused, adhering to the best digital marketing practices, and laid out in a clear, month-by-month action plan.
Analyze
Our work doesn't stop at implementation. We continuously monitor, analyze, and refine our strategies to keep them resonating with your audience. Advanced metrics guide us in fine-tuning our approach, ensuring that our content and strategies evolve as your audience does.
Adjust
Change is a constant in the nonprofit sector, and the 'Adjust' phase is our response to this reality. At Portnoy Media, we believe that adaptation and fine-tuning are essential for long-term success. Based on the insights gathered during the 'Measure' phase, we work with our clients to 'Adjust' strategies, content, and campaigns as needed. This process ensures your nonprofit remains agile and responsive to evolving challenges and opportunities. By staying nimble and making data-informed adjustments, we can continuously refine and optimize your nonprofit's efforts, keeping it on a path toward sustainable growth and impact.
At Portnoy Media, every step of our process is designed to ensure that your marketing journey is not just successful, but also a true reflection of your brand's unique story and values.