Building Buzz: Social Media Success for Arthur C. Brooks and Oprah Winfrey's "Build the Life You Want"

In the age of digital communication and social media, a well-executed online presence can make all the difference in promoting a book launch. I'm excited to share that I was part of the team that brought remarkable social media work that contributed to the success of Arthur C. Brooks and Oprah Winfrey's co-authored book, "Build the Life You Want."

The Power of Collaboration

It's essential to highlight the significance of the collaboration between Arthur C. Brooks and Oprah Winfrey. These two influential figures joining forces to co-author a book was a strategic move that naturally attracted attention. Their unique perspectives and shared commitment to personal growth and self-improvement created an intriguing narrative that set the stage for a successful launch.

Editing for Instagram and Building Anticipation

For my role, I contributed to the social media campaign via Instagram by editing presentations into smaller, engaging parts suitable for Instagram's format. These edited presentations offered bite-sized pieces of valuable content from Mr. Brooks' back catalog of information, making it accessible and shareable. This was a great strategy because it engaged the algorithm that engaging content was happening in the weeks leading up to the book launch. We knew incredible content was coming in the form of podcast interviews (like Tim Ferriss, Rainn Wilson, Rich Roll, Simon Sinek, Hala Taha, and more), TV appearances (CBS Sunday Morning, MSNBC, etc.), and magazine articles - which would all be shared on the account, but by "chumming the water" ahead of time, setting a precedent, and engaging so many with great insight from the back catalog, Instagram was working for the campaign.

The ten Instagram shorts resulted in over 155,000 views in the weeks leading up to the launch.

Celebrating the Successful Launch

I want to extend our heartfelt congratulations to the entire team at Arthur C. Brooks and Oprah Winfrey's camp for their exceptional work on the social media front. The launch of "Build the Life You Want" was a resounding success, and the team's combined effort, creativity, and dedication played a crucial role in achieving this milestone. It was an instant NY Times #1 Best Seller.

In an era where information is constantly bombarding us, it takes a genuinely exceptional social media campaign to cut through the noise and capture the hearts and minds of readers. The team's efforts to engage, inform, and inspire their audience are a testament to the power of well-executed digital marketing. Cheers to your remarkable achievement! 🥂📚 And a big THANK YOU - for giving me the opportunity to work with you.

On a personal note, I'd recommend checking out Arthur C Brooks's social media, his books, and specifically his YouTube Channel. It's a great pleasure to edit content that inspires and informs.